Swimovate is a company that was founded in 2007 by triathletes in the United Kingdom that were looking for a way to count the number of laps they were swimming in each pool session.   Wanting an affordable, small and fully automatic solution they developed the PoolMate, a first of its kind wrist watch that calculates the amount of laps, average strokes, speed, distance, time, calories and efficiency of every swim session. Simply take it out of the box, press start and watch as your results improve with each training session. Swimovate and its products are lightweight and flexible, so your swim session will not be weighed down with too much drag. Swimovate products are made with only the highest quality materials and are specifically designed for swimmers looking to get the best out of every pool session.